Regardless of the size and scope of your business, it’s imperative that you maintain a regularly-updated blog. In addition to keeping both current and prospective clients in the know, a well-written blog helps illustrate the fact that your company is constantly moving forward. Conversely, irregular updates and shoddily-composed posts are liable to create the impression of a stagnant, unpopular business. When composing a blog post – or any other piece of web content, for that matter – it goes without saying that you want it to be seen by as many people as possible. The following tips will prove invaluable in getting your company’s blog noticed and bringing more foot traffic through the door.
Businesses of all sizes have utilized search engine optimization, commonly known as “SEO,” to great effect. After identifying the keywords for a blog post’s subject matter, take measures to incorporate those terms into the body of the post. When doing this, you’ll want any sentences that feature the keywords to sound as natural as possible. Modern web users are very adept at identifying blatant keyword inserts, so it pays to get creative when including them in your blog posts. If you don’t have any experience with search engine optimization, consider enlisting the services of a highly-rated SEO company.
Be Consistent With Tone and Content
If your company’s blog is all over the place tonally and content-wise, prospective clients won’t know what to make of it. As Forbes’ Jacquelyn Smith points out, it’s important to define the type of audience you wish to reach and tailor your content accordingly. Of course, this isn’t to say your posts should be redundant. Maintaining a prevalent tone while presenting new material is one of the cornerstones of good blogging. In many respects, this process is similar to writing for a television series. Even if a show’s setting, mood, and characters have all been established; talented writers can come up with original and entertaining ways to utilize them.
Take Advantage of Social Media
Facebook, Twitter and various other social media giants can play an integral role in directing traffic to your company’s blog.
Each time a new blog post goes up, make an announcement through your business’s social media accounts. In addition to informing your followers that a new post is available, encourage them to share and re-tweet links to your website. A handful of shares can result in a substantial surge in web traffic. Depending on how many followers a user has, a single share or retweet can reach thousands, if not tens of thousands, of prospective clients.
In recent years, blogging has become something of an art form – and in some respects, a science. According to Business Insider, blogs are increasingly popular tools through which to promote companies and inform consumers. However, with countless blogs, both personal and business-related, flooding the web, getting yours noticed can be an uphill battle. By putting the previously discussed tips into practice, you’ll be setting the stage for increased web traffic and a sizable uptick in new business.